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Marketing Manager - Campaign Execution & Automation

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Travelers Insurance Group HoldingsHartford, CT
$82,800 a year
  • Company Summary Taking care of our customers, our communities and each other.
  • That's the Travelers Promise.
  • By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years.
  • Join us to discover a culture that is rooted in innovation and thrives on collaboration.
  • Imagine loving what you do and where you do it.
  • Target Openings 1Job Description Summary The Marketing Operations team executes and optimizes campaign management responsibilities across a broad spectrum of addressable and digital media within our marketing technology (MarTech) Stack.
  • Under general supervision, the Marketing Manager supports Travelers by taking a lead role in vendor, platform and campaign management, quality assurance analytics, automation technology, and project management.
  • This position will perform daily marketing responsibilities while identifying and implementing improvements with the people, processes and technology related to campaign management.
  • Note: This role does not manage employees.
  • Primary Job Duties & Responsibilities Work within an Agile team to manage and optimize Marketing Operations processes and technology such as ad trafficking within Google Campaign Manager, web tagging within Tealium, metadata management within a marketing warehouse and mid-funnel system integrations with the call center and online quoting application.
  • Leads technology and process adoption efforts within Marketing Operations by serving as a business owner for projects such as the development of a custom Campaign Management Application and modernizing technology used throughout our MarTech Stack.
  • Facilitates 3rd party quoting application integrations by coordinating internal and external IT partners, gathering project requirements, assisting with integration quality assurance, and creating technical documentation for integrations.
  • Reviews existing processes pertaining to platform management, requirements gathering, data capture and transfer and control checks to drive greater efficiency and effectiveness.
  • Serves as liaison between internal and external teams involved in the prospect-to-customer journey to enable validated data integrations between our marketing and sales technology.
  • Creates Marketing Operations support collateral and process documentation used by IT and business teams.
  • Defines and runs validation control checks on campaign configurations pre and post launch to identify and resolve defects.
  • Monitors ongoing progress of individual projects and develops communications to update management.
  • Other duties as assigned Minimum Qualifications Minimum 3 years marketing experience required.
  • Thorough knowledge of marketing and media/channels that comprise it required.
  • Education, Work Experience, & Knowledge Bachelor's degree in marketing, data management, computer science or related field or equivalent experience preferred.
  • Typically 5+ years of experience in managing and delivering complex projects related to marketing or web development.
  • Thorough knowledge of marketing campaign planning and execution best practices required.
  • Working knowledge of campaign/project management and data governance.
  • Working knowledge of API integrations using XML/JSON and experience with tools such as Postman and SoapUI preferred.
  • Experience working on broad/business-wide projects and initiatives working directly with senior management preferred.
  • Thorough knowledge of data warehouse concepts and architecture preferred.
  • Thorough knowledge of the principles of data collection, relational databases, as well as data management and data lineage preferred.
  • Experience with the analysis and design of business processes preferred.
  • Experience managing people preferred.
  • Job Specific Technical Skills & Competencies Intermediate data management and validation skills using tools like Excel, Access and SQL Intermediate interpersonal skills including listening, negotiation, accountability, decision making and problem solving.
  • Intermediate communication and presentation skills.
  • Advanced ability to work independently and as a part of a team.
  • Intermediate ability to influence others across functions and levels of organization, including senior management.
  • Intermediate to advanced project management skills.
  • Intermediate ability to see results to completion and to lead others to do so as well.
  • Intermediate ability to build and maintain credibility with others.
  • Intermediate skill/competency level: demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations.
  • Requires guidance handling novel or more complex situations.
  • Additional Colorado Wage Information: The salary range in Colorado for this position is $82,800 to $124,200.
  • All employees are eligible for performance-based cash awards, either through Travelers annual bonus program or through the Reward and Recognition (R) program.
  • Employment Practices Travelers is an equal opportunity employer.
  • We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
  • If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
  • Travelers reserves the right to fill this position at a level above or below the level included in this posting.
  • To learn more about our comprehensive benefit programs please visit.

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