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Marketing Manager
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- Strong background in financial services marketing and promotion techniques, including positioning, brand awareness, and promotion/advertising, with a thorough understanding of Credit Union products and services.
- Effectively hires, mentors, and directs the activities of the Marketing Coordinator and Live Chat Agent.
- Optimizing the credit union’s data warehouse, MCIF, marketing automation, social media management, and other customer information systems to data-mine and produce effective target market and segmentation strategies.
- Works closely with the Vice President of Delivery Channels on areas of marketing strategy, campaign and product development, success measurement, market segmentation, member experience, and competitor analysis.
- Democracy Federal Credit Union provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
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