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Marketing Manager

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Barry UniversityMiami Shores, FL
  • SummaryThe Marketing Account Manager oversees the processes of running advertising/ marketing campaigns and nurtures relationships with Barry University clients.
  • As a key member of the team, the Marketing Account Manager is responsible for generating awareness, recruitment and enrollment through multiple platforms by identifying opportunities, developing strategic plans, planning program initiatives and timelines, preparing presentations, managing consensus, and communicating results or challenges.
  • This position is responsible for providing leadership, an overall vision, strategic planning and supervision of marketing activities and communications that lead to the recruitment of prospective students for enrollment into Barry University and colleges/schools/ programs.
  • The position will, at the direction of the AVP, conceptualize and operationalize recruitment and relationship outreach efforts that expand our recognition, reputation, and overall success.
  • Providing excellent client service, the position will also act as liaison to Schools/ Colleges/ Programs, all divisions of the University, vendors, suppliers, relevant associations, among others.
  • In addition, this position provides fully informed Marketing or Creative Briefs for program development, creative content and production.
  • As needed or assigned, manages the systems, software and related platforms/ tools to effectively complete deliverables and meet all marketing goals.
  • Essential FunctionsAssesses and analyzes strategic and targeted recruitment and marketing needs for assigned School/College/Program.
  • Uses performance marketing data and available research to create program-specific and college-wide strategic and targeted recruitment and outreach plans that parallel the University's brand and marketing strategies.
  • In collaboration with assigned College/School leadership, develops and operationalizes communication strategies for a variety of prospective student segments (high school, transfers, and working adult candidates) that address all phases of pre-application processes and program information.
  • Produces marketing plans that reflect the recruitment needs of each program and/or department.
  • Proactively identifies opportunities for Barry University and its School/ Colleges/ Programs.
  • Ensures accuracy and relevance of information.
  • Develops, in collaboration with program directors and faculty and University departments, online and offline publications for recruitment, enrollment, and strategic relationships-outreach.
  • Assists Leadership team with creating content, and social media posts, that meet University brand and marketing standards.
  • Identifies new prospective student segments and proposes innovative communication approaches that highlight School/College/program.
  • Assists Leadership team with identifying and planning receptions, informational sessions, and promotional engagements, sponsorship materials, etc.
  • Nurtures relationships and provides leadership and development to individuals in each program on marketing, recruitment, outreach, and communications best practices.
  • Plans and holds meetings with program faculty/staff, Admissions Staff, and other university departments at the direction of the AVP or Dean for enhancing recruitment and outreach activities and the development of strategic relationships.
  • Forecasts, prioritizes and presents a formal budget to the AVP of Marketing and Dean that supports recruitment, communication, and outreach activities for each program and the College.
  • Proactively monitors, prioritizes and manages projects in Workfront, or comparable project management platform.
  • Determines, and benchmarks metrics for assessing improvements in recruitment, communication, and outreach outcomes for assigned clients.
  • Collects and analyzes data that reflects the effectiveness of recruitment, communication, and outreach initiatives.
  • Recommends revisions to existing plans and practices based on data.
  • Recommends additional assessment activities and implements as directed.
  • Supervises, trains and provides ongoing leadership to members of the marketing account team.
  • Nurtures collaboration, shared learning and actions plans with Marketing Technology Dept. Provides ongoing or on demand Status Updates to AVP of Marketing and Brand.
  • Attends Barry University of School/College/Program events as necessary or assigned.
  • Performs other duties as required or assigned.
  • High attention to detail and deadlines are key for this role.
  • As are client service, team building, consensus-building and presentation skills.
  • Qualifications/RequirementsBachelor's degree in any field is required.
  • Prior experience with related marketing mediums may substitute for some of the above education.
  • 5-8 years of work-related experience is required.
  • Experience as a marketing/ advertising agency account leader is highly desirable as is knowledge of marketing and advertising campaigns, performance marketing, digital marketing, social media, data analysis and strategic planning.
  • Knowledge and experience in the following areas/skills a plus:Understanding of Barry University, its student life and MissionUnderstanding of specific School/College/Program within Barry University or comparable Higher Ed InstitutionUnderstanding of higher education in general, including best practices for recruitment, enrollment, retention, student and alumni engagement.
  • Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.

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