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Lead, B2B Content
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$95,000 - $115,000 a year
Full-time
- The Lead, B2B Content is responsible for leading the strategic development and execution of SHRM’s B2B content, both for enablement and flagship initiatives.
- This role combines high-impact content creation with innovative content strategy, focusing on multimedia content across various platforms such as articles, newsletters, podcasts, online content, and social media.
- Content Strategy and Creation: Develop and implement comprehensive content strategies for both sales enablement and flagship projects, ensuring consistency and quality across various formats including articles, video scripts, guides, industry reports, case studies, infographics, research insights, podcast outlines, and social media packages.
- Lead Generation and Engagement: Plan and execute initiatives like webinars to attract and engage target audiences, fostering discussions around business challenges, HR transformation, and talent development.
- Proven track record in developing sales enablement materials and content strategies that align with business goals.
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