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Experiential Copywriter

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Harmon International IndustriesNovi, MI
  • A Career at HARMAN
  • As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better.
  • Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
  • Huemen, Harman's design team, is looking for an Experiential Copywriter and Creative Storyteller with a deep understanding of the automotive space.
  • You will join our Brand Communications team focused on all creative efforts for the Harman portfolio of global audio brands, with a specific focus on automotive and connected car technologies.
  • This is a special opportunity to grow your experience as part of a tight-knit team in a young agency as it grows and evolves.
  • You will work with the teams copy lead and a team of designers to develop compelling and culturally relevant creative for multiple cross-platform executions across several types of media: primarily activations and experiences but also web and email, social, video, print, retail, presentations, etc.
  • The work will be a mix of B2B and B2C.
  • What You Will Do
  • Write, edit and help craft stories across a broad range of media in English for both B2B and B2C.
  • Generate breakthrough, culturally relevant copy to market products to the audience and drive sales for Harman - from connected car technologies to consumer audio and more.
  • Develop storytelling (e.g. experiential user journeys) for Harman's connected car technologies by closely partnering with subject matter experts in marketing and product development.
  • Work with the copy lead, art director and creative team to create the written expression for brand campaigns, marketing, and creative initiatives.
  • Act as a contributor to both external business pitches and awards submissions.
  • Work with designers, user experience architects and marketers to achieve a shared, successful vision (a flexible attitude to collaboration is essential).
  • Deftly and enthusiastically pivot between high-concept projects (e.g. experience journeys for Harman's most important annual experiential event) and more mundane requests (e.g. powerpoints).
  • Interface with Huemen's clients on a daily basis both internal (Harman) and external (new business); across all employee levels.
  • Build client relationships - clearly convey your creative concepts and help get clients excited to work with Huemen.
  • Present work - essentially "selling" your creative output to clients; working to align them to the creative vision; and problem-solving on the fly in cases when clients have concerns/questions/issues with something you created.
  • Write and ideate according to each client's particular set of brand guidelines.
  • Write and draft copy at various levels of complexity, being able to translate and convey concepts to consumers in a way they will understand.
  • Mentor junior creatives and help guide their creative.
  • Proofread and edit work - yours and others' - to ensure error-free copy.
  • Bachelor's degree in English, communications, journalism, or a similar discipline
  • 5-7 years of professional copywriting experience with a focus on automotive technologies, ideally from an agency or a permalancer background
  • The ability to pivot between B2B and B2C work, adapting your voice to different brands and different audiences
  • Demonstrated ability to translate client message into effective communications
  • Excellent listening and verbal communication skills; the ability to speak effectively and confidently with an array of people
  • A culturally relevant perspective on tech & innovation - and the ability to translate the latest pop culture, fashion, and tech trends into creative marketing
  • The ability to tease compelling emotional benefits from technical features
  • Be self-motivated, well organized, and up to the challenge of ever-changing timelines, requests, and deliverables
  • What is Nice to Have
  • Proven ability to present and sell your creative work to the creative team and clients alike
  • An innate understanding of the social media landscape
  • A passion for music and the ability to put it into words
  • Experience in the consumer electronics industry
  • A background or strong interest in art and design
  • What Makes You Eligible
  • Be willing to travel up to 5% domestic and/or international
  • Be willing to work in an office environment in Novi, Michigan (Hybrid)
  • Successfully complete a background investigation and drug screen as a condition of employment
  • Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
  • Extensive training opportunities through our own HARMAN University
  • Competitive wellness benefits
  • Access to HARMAN Campus Fitness Center and Cafeteria
  • An inclusive and diverse work environment that fosters and encourages professional and personal development
  • #LI-RV1 #LI-Remote #LI-Hybrid
  • HARMAN is an Equal Opportunity /Affirmative Action employer.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.
  • HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation.

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