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Director, Media Strategy Healthcare

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BAREFOOTNew York, NY
  • About UsBarefoot is a brand experience agency on a mission to end meaningless moments between consumers and brands.
  • The human experience is made up of moments - small interactions that, when strung together, form our associations, our relationships and our truth.
  • There is potential in every moment.
  • Remembered if its meaningful.
  • Forgotten if its not measured.
  • Irrelevant if it's missed altogether.
  • We live and work for these moments.
  • For knowing which matter and which dont.
  • For showing up at moments when expected.
  • For creating moments never before experienced.
  • This is what we celebrate, what we champion and what we practice.
  • We do this through integrated capabilities across experience design, marketing technology, marketing sciences and media.
  • The RoleAs we continue to expand our footprint in the healthcare and HCP targeted space, we are seeking a Director to drive thought leadership and help shape strategic and holistic media strategies to drive clients business in the highly regulated healthcare vertical.
  • The Director will partner with clients to address changes in media landscape and will work with client stakeholders and agency partner teams to develop strategy and plans to execute media most effectively across media tactics including search, social, display, programmatic video, and TV. The Director is accountable for working with the team to ensure performance is hitting KPIs and meeting client goals.
  • Proven excellence and experience in digital media required.
  • Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments and recommending new tactics when applicableDevelop skills by participating in ongoing training, workshops, etc.

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