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Director, Marketing & Communications
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- Plan and execute branding strategies to maintain a positive brand presence that is aligned with the university's brand and strategic priorities for major communication vehicles, including print and digital magazines, earned, and bought media placements, email newsletters, web (including search engine optimization), social media, print and digital signage.
- Develop, design, and deliver a marketing communications strategy that aligns with recruitment and enrollment goals for various academic programs including web content, digital ads, social media ads, search engine marketing, lead generation, email marketing campaigns, graphics, program sheets, brochures, flyers, video content, PowerPoint presentations and procuring of promotional and print collateral.
- Interface with the University's Strategic Communications (StratComm) to develop strategies and programs that align with the university's marketing and branding efforts through the creation of donor focused materials and videos for/from alumni, donor, and endowed lectureship events.
- Lead content development, design, and production of the college's Ovation Magazine in print and digital formats.
- In collaboration with the university's Strategic Communications (StratComm), oversee media relations activities for the college based on an integrated and measurable public relations strategy.
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