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Digital Marketing Specialist

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Off Duty Management Inc.Katy, TX
$38,000 - $43,000 a year Full-time
  • We are a high growth, rapidly expanding woman-owned company based in Katy TX. If being part of culture that fosters innovation, imagination, hard work and teamwork excites you; this is the environment you are seeking.
  • We move fast, have fun and WOW customers and our team is passionate about continuously finding new ways to deliver a superior experience for our customers through collaborative teamwork.
  • We are financially strong which gives our company unique positioning in this new and emerging market niche we developed after being the leaders in the same industry for about 18 years.
  • We provide an amazing opportunity to be part of special journey and career opportunity.
  • Job Summary As a result of our rapid growth nationally, we are seeking a Digital Marketing Specialist to support company’s marketing & digital media strategy.
  • We are seeking an individual who wants to play a key role in the growth and evolution of our brand, have a voice, loves a faced paced start-up environment, is comfortable with change and ambiguity while being able to work with minimal supervision to deliver objectives.
  • Experienced in managing multiple projects simultaneously and comfortable with rapidly shifting priorities driven by our growth.
  • Our Digital marketing specialist will work closely with our Sales and Marketing team to support development of company’s marketing & digital media strategy.
  • The ideal candidate will participate in strategic planning to support business objectives by conducting in depth research and developing powerful content to support marketing objectives.
  • The Digital Marketing Specialist must be adept at utilizing various platforms to produce high quality work.
  • A detailed approach to daily tasks and an ability to work well with people at all levels inside and outside the organization is necessary.
  • The Content Writer’s responsibilities include but are not limited to: Develop engaging and relevant marketing content for multiple channels to maintain company’s media presence.
  • Conducting in- depth research on related topics to develop original content and assist with occasional content and blog based on SEO principles.
  • Guiding strategy to develop and execute creative marketing campaigns ensuring a consistent brand across all channels.
  • Developing, reviewing and editing marketing content including promotional marketing material, SEO, Blogs and articles Brainstorm creative growth strategies through social media and digital marketing campaigns.
  • Promote company’s brand image by developing compelling, understandable and high-quality content for emails, social media pages, white papers and blogs.
  • Collaborate efficiently as a creative partner with sales and marketing teams.
  • Develop email marketing campaigns by writing newsletters and informational emails to drive engagement from targeted audience.
  • Increase online presence by using digital marketing tactics and creating content that is useful, shareable and keep prospects engaged.
  • Utilize SEO strategies and best practices to maximize online visibility in search results and assist marketing efforts to develop content for advertising campaigns.
  • Research industry related topics to create innovative and original content by using web sources, studies, interviews and recommend new content for target audience.
  • Providing content quality checks including proofreading for grammar, inconsistencies and compliance to established strategies.
  • Managing workload when faced with unexpected changes in deadlines and priorities.
  • Support company's vision and goals to inspire ideas for engaging content in a video, audio & graphic format.
  • Utilizing digital marketing tools and platforms to maintain frequent communication on development, timelines, and deliverables.
  • Identify opportunities to enhance existing content by analyzing and researching trends in the industry.
  • Position Requirements: · Proven digital marketing and content writing experience · A team player with a positive attitude · Highly self-motivated.
  • Can be given a project and will seek necessary support and resources to deliver on time.
  • · Ability to multi-task and learn quickly · Excellent writing and editing skills · Demonstrates daily a clear understanding and acumen of digital marketing tools.
  • · Ability to effectively communicate with a variety of individuals and professional levels · Possess excellent analytical, problem-solving, and organizational skills · Committed to quality work, continual self-improvement and company’s values Minimum Qualifications · Bachelor’s degree in Marketing, Journalism, English, PR, Communications · 2-3 years’ related work experience · Experience in digital marketing strategies including email marketing, SEO and web analytics.
  • · Experience organizing, prioritizing and meeting deadlines while working on numerous on-going projects simultaneously.
  • · Experience delivering value-based communications.
  • · Ability to prioritize, take ownership and efficiently complete assignments in a fast-paced environment.
  • · Well versed in Microsoft Office Suite Software.
  • · Skilled in verbal and written communications.
  • · Experience working independently and exercising confidentiality and sound judgment in making decisions.

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