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Digital Marketing Specialist
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Full-time
- Our Digital Marketing Specialist will work closely with our Sales and Marketing team to support the development of the company’s B2B marketing and digital media strategy.
- This position reports to the Director of Marketing and will have the opportunity to work with an energetic, collaborative team that is open to new ideas.
- Create and implement email marketing campaigns; segregate email lists based on audience criteria; analyze performance metrics.
- Assist in crafting engaging and relevant content for email and digital ads campaigns, including ideation, writing copy, designing graphics, and selecting visual platforms; ensure consistency in brand messaging and tone across channels.
- Review CRM lists; cleanse data; create automations; liaise with Sales and Operations teams to fully leverage all capabilities of HubSpot.
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