Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Purpose/Objective of the job: Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy. Our client, a leading pharmaceutical company, is hiring a Digital Marketing Specialist on a contract basis.

Contribute HCP/DTC omni-channel engagement recommendations based upon customer insights and brand strategy. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.

The Worldwide Omnichannel Strategy team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.

Experience in pharmaceutical omnichannel strategy and digital marketing. Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables. Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

Partner with the Brand, digital agencies, media partners and the company Production team to define project strategy, scope, timelines, and deliverables. Prior Digital or Media Marketing Agency experience is a plus.

Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables. Experience leading digital engagement, channel, and analytics activities.

This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.

Serve as a dedicated point-of-contact for a cardiovascular brand working with the Associate Director, Omnichannel. Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.

The Production Role is responsible for budget managing on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensures tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates.

They will serve as the digital marketing operation lead and will take ownership for APOC’s web-based digital communications platforms that support e-mail, and web channel marketing and customer support programs.

The Senior Director demonstrates marketing excellence in brand strategy, understanding of the marketplace and competitive environment, and ability to integrate customer insights into impactful commercial strategies.

This is a digital marketing role with the successful candidate being able to define AI social and web marketing strategy. + Acts as a key storyteller and thought leader to the digital presence for Intel AI, while driving vision, value, and marketing strategy around technical solutions.