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Digital Marketing Manager

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MichelinChaska, MN
  • Digital Marketing Manager
  • Michelin, the Worldwide leader in Tires, is hiring!
  • Being part of the Marketing Director - Powersport organization, the selected candidate will influence through digital marketing and e-commerce the company's ambitions on its perimeter, by ensuring that the top management understands the idea, the technology, the tool, sees its usefulness in the management of its activities and draws from its action levers to create value for the company.
  • Is the e-commerce expert and referent for Camso - Michelin Powersports products.
  • Manages Tweel products E-Commerce platform (maintenance, upgrades, optimizations, ongoing support, etc
  • User Experience Design
  • Advises, using its expertise, on the optimal user experience for Camso-Michelin Powersports websites, according to web analytics.
  • Develops new solutions and tools to optimize Camso-Michelin Powersports and Tweel websites.
  • Interprets the user journey to better understand and improve the customer experience (through digital engagements) and touch points that move consumers down the funnel to increase conversions.
  • Facilitate the User X process with key stakeholders (Sales, Marketing, etc.)
  • to design interactions on the experiential platform and uses them to monitor the effectiveness of processes across platforms, adapting processes needed to meet objectives.
  • Facilitate the buying journey for products and/or services by understanding the key benefits of the offers.
  • Analyzes, measures and reports on key performance indicators (KPIs) to evaluate the entity's strategy in reaching key targets or audiences.
  • Performs quantitative assessments and optimization of website experience and content through analytics tools, multiple testing, A/B testing, and user testing.
  • Compiles and interpret reports on customer analytics to assist in the web and mobile asset decision-making.
  • Plans, advise, and develops an optimal data architecture to meet the digital long-term vision.
  • You hold a bachelor's degree in Marketing, Digital or any web related domain.
  • You have a minimum of 5 years of experience in digital marketing and e-commerce.
  • You have excellent writing skills in English & French.
  • You have the ability to analyze data and design experiments.
  • You will be up to date with digital trends.
  • You have high attention to detail and maintain excellent quality standards.
  • You master e-commerce and customer experience management (UX, CRM, etc
  • You have the ability to develop and deliver persuasive presentations to internal stakeholders and leadership.
  • A competitive salary and benefits
  • Collaboration with diverse and international co-workers
  • Professional development opportunities
  • A challenging role in a highly innovative company
  • An Employee Assistance Program
  • (Take note that some elements of this Total Rewards package may differ from other positions offered at Michelin, as this role is opened at Camso, the Off-the-Road business line)
  • Moving Forward Together: Apply Today!
  • Michelin is an equal employment opportunity employer of minorities, women, veterans and the disabled.
  • If you need accommodation for any part of the employment process because of a disability, please contact us at
  • This position is not available for immigration sponsorship.

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