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Digital Marketing Manager

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Corel Corporation UsaCharlotte, NC
  • Parallels Tech: Digital Marketing ManagerWe are looking for an experienced and knowledgeable Digital Marketing Manager with strong search engine optimization (SEO) skills and a command of search engine marketing (SEM) to join the Parallels Growth team!
  • As a Digital Marketing Manager, you will be responsible for planning, implementing, and managing SEO and SEM strategy.
  • As growth marketing expert, you will play a pivotal role in Parallels RAS and Awingu pipeline generation.
  • You will focus on improving the Parallels Tech product portfolio (i.e. Parallels RAS and Awingu) digital lead generation.
  • The role: You will report to the Senior Director of Growth & Customer Engagement, and work closely with all of the tech marketing team (i.e. growth, product, and partner marketing).
  • Stay informed on all marketing campaigns, market dynamics, competitor activities, and product releases in order to make informed decisions on how to improve our digital lead generation.
  • Work directly with the marketing agency that manages our SEM to steer continuous improvement.
  • This includes doing weekly ad performance deep-dives.
  • We expect this activity to take 20-30% of your time.
  • Make tactical and dynamic content marketing plans by doing rigorous analysis, including keyword management.
  • You will work closely with marketing (as well as sales & product management) stakeholders to identify new areas of opportunity and keep refining/improving existing content from an SEO point of view.
  • We expect this part of the job to be most time consuming.
  • You might create your own content (e.g. blog post) based on gathered insights and recommendations.
  • However, the biggest contribution in content creation will come from the broader team.
  • It is your role to make sure the content created is SEO optimized.
  • You will continuously monitor results and look for areas of improvement.
  • You: 5 years hands-on experience and proven track-record in similar roles.
  • Experience in developing content (marketing) plans from the ground up.
  • Familiar with and interested in the domain of DaaS (Desktop-as-a-Service), VDI & unified workspaces.
  • Any work experience in these or related domains are a plus Fluent in English, both written and spoken.
  • Team player and likes to work in an international and diverse context.
  • Analytical and guided by data-driven insights.
  • Commercial mindset and are result-driven.
  • Expertise in A/B and other testing methods.
  • Knowledge of HTML, CSS, JavaScript and WordPress (Bootstrap is a plus).
  • Brilliant commands of Google Analytics, Google Search Console, Google Trends, and Google Tag Manager.
  • Experience with of SEO monitoring tools such as Ahrefs and Semrush.
  • Us: Parallels is an award-winning solution that’s simple, secure, and enables remote work via 24/7 virtual access to applications and desktops on any device.
  • We have millions of users and decades of innovation under our belts.
  • We offer a fully remote, work-from-anywhere workspace – and we mean it.
  • There is no in-person pressure whatsoever.
  • We have flexible work arrangements and locations to suit your style.
  • Hours are flexible, too!
  • You’ve worked hard to build your life, and we don’t want you to give it up for work.
  • Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.
  • About Corel:We offer a fully remote, work-from-anywhere workspace – and we mean it.
  • There is no pressure to work in an office whatsoever.
  • What are you waiting for?
  • We can’t wait to meet you.
  • (FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)
  • Corel is a beloved and trusted industry titan fueled by make-everything-easier flexibility.
  • Our products enable millions of connected knowledge workers around the world to do great work faster.
  • Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW®, MindManager®, Parallels®, and WinZip® – to inspire users and help them achieve their goals.
  • It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.
  • Corel is committed to an inclusive, barrier-free recruitment and selection process and work environment.
  • If you are contacted for a job opportunity, please advise us of any accommodations that are required.
  • Appropriate accommodations will be provided upon request as required by Federal and Provincial regulations and Company Policy.
  • Any information received relating to accommodations will be treated as confidential.

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