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Digital Marketing Director

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NSM Insurance Group, LLCConshohocken, PA
$150 - $200 Full-time
  • We are looking for an experienced and results-driven Digital Marketing Director to join our growing marketing team!
  • As the Digital Marketing Director, you will be responsible for architecting, implementing and managing the digital marketing strategy across NSM Insurance Group and our leading B2B insurance programs.
  • Digital marketing and lead generation strategies are extremely important to our continued growth, so you will play a crucial role in achieving our business goals and objectives.
  • We are seeking someone who has a mastery of the digital and paid social landscape and can deliver strategic solutions and recommendations " but is also comfortable with tactical, hands-on implementation.
  • Quite simply, we are looking for someone who is ambitious and self-driven to own the day-to-day execution and management of our holistic digital marketing campaigns.
  • The Digital Marketing Director will bring a deep and diverse understanding of new and emerging digital technologies and best practices.
  • Your efforts will be centered around strategic digital initiatives across primary channels including email marketing and content strategy, digital performance marketing (paid search, display, social media, video advertising), SEO and search engine marketing (SEM), CRM implementation and strategic marketing analytics and reporting.
  • This position will collaborate with the cross-functional marketing team and agency partners to ideate, strategize, plan and execute campaigns, with a focus on digital engagement channels, in support of strategic business goals and objectives.
  • We need someone who can effectively apply knowledge of emerging digital trends and technology to help our team concept strategic social and digital marketing plans and content development.
  • Leveraging a strong understanding of digital marketing, this role is a critical part of the go-to-market strategy for NSM and our 10+ B2B insurance programs.
  • and messaging to maintain alignment with brand standardsDevelop lead generation campaign/program strategy, objectives, goals metrics and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunitiesForm effective search strategies including organic and paid search effortsCreate, maintain, and optimize successful PPC campaigns across a variety of platforms.
  • BS/BA in Marketing, Digital Media/Technologies or similar relevant field

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