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Category Merchandising E-Commerce
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Full-time
- He/she will translate the in-store category and overall eCommerce strategy and incorporate into the online experience, including the visual display of the category pages and category-specific taxonomy, navigation and search experience.
- He/she studies customer needs and creates differentiated online shopping experiences for unique customer segments, with a strong focus on customers who interact with DSG across multiple channels by incorporating emerging Omni channel capabilities (e.g. mobile, in-store pickup).
- He/she partners with eCommerce Marketing on digital marketing campaigns and Product Management on SEO efforts to optimize search-related traffic.
- He/she may manage special initiatives assigned by the Site Merchandising Manager (e.g., Holiday planning and execution, Site Wide Campaigns, Cross-functional initiatives in alignment with DSG's overall brand and offline marketing strategy).
- Translates in-store category strategy and overall eCommerce strategy into online experience; including decisions that improve product page views and conversion rates and impact category & family pages (e.g. which products to highlight, creative to launch), product pages (e.g. which attributes must be listed), and online taxonomy, navigation, & sorting functions.
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