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Category GM, Team Sports

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Under Armour, IncBaltimore, MD
  • Under Armour, Inc.
  • and the athletes of tomorrow.
  • We're about performance - in training and on game day, in blistering heat and bitter cold.
  • Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
  • That demand has created an environment of growth.
  • An environment where building a great team is vital.
  • An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
  • I Will. Our goal is to Build A Great Team!
  • Will YOU…Protect This House?
  • It started with a simple plan to make a superior T-shirt.
  • A shirt that provided compression and wicked perspiration off your skin rather than absorb it.
  • A shirt that worked with your body to regulate temperature and enhance performance.
  • Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the origi­nator of performance apparel - gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout.
  • We’re about performance - in training and on game day, in blistering heat and bitter cold.
  • That demand has created an environ­ment of growth.
  • Today, with millions of unique registered users across UA’s Connected Fitness community, the brand is resonating with more athletes than ever before, and we’re investing to change the way athletes live.
  • UA is an environment where building a great team is vital, and where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
  • This position will report to the Group General Manager (GM), Sports Division, and be the authority on our Global Team Sports vision, our overall opportunity and strategy, and our strategic partnership and distribution plans.
  • This leader will ensure Under Armour products are powerfully positioned to most effectively drive increased sales and market share and realize our overall brand mission to “Make You Better”.
  • Leading one of Under Armour’s foundational and high-exposure categories, the Category GM will be instrumental in the development and execution of strategic initiatives, ultimately driving the Team Sports business across a rapidly evolving and competitive global environment.
  • The Category GM will own and have accountability for the Team Sports business across product, merchandising, marketing, sales, and distribution.
  • Accountable for driving consumer-centricity and executing category growth
  • Ownership of the Team Sports category business across all functional areas, including but not limited to marketing, sales, distribution, etc.
  • Set, lead, execute, and drive long term strategic growth plans and detailed category go-to-market strategy and process.
  • Build the category vision, merchandise strategy, marketing story development, and budget allocation
  • Identify innovation strategies and infuse technology into Team Sports specific product that grows market share
  • Partner with regional and functional leaders to ensure strategy alignment, create regional plans and drive sales and revenue.
  • Revenue and gross margin accountability with direct reports and the regions
  • Deliver best-in-class product.
  • Ownership of line architecture, assortment, and merchandising strategy.
  • Engage functional leadership to ensure consistent aesthetic and approach
  • Accountable for commercialization within the category: calendar adherence, margin, SKU productivity
  • Approve category marketing strategy, budget allocation, and sports marketing asset selection for category assets
  • Approve in-season selling decisions as requested by regional partners (e.g., markdowns, liquidation)
  • Manage SG&A for the category
  • Track record and proven success in leading a growing a global business.
  • Solid understanding around all aspects of the Team/Institutional business.
  • Product, Sales, Sports Marketing, Grassroots, and the seasonality of the business.
  • Strong business and financial acumen with strengths in areas critical to the category and knowledge of the market and consumer
  • Ability to develop and maintain effective working relationships with a variety of stakeholders; consultative and collaborative style that allows for influence without authority.
  • Possesses a strong point of view and is able to clearly articulate vision and strategy.
  • Ability to “make a decision” and stand by it.
  • Decisive in the face of ambiguity.
  • Thinks consumer-first and drives relevant strategies that drive preference and loyalty for UA.
  • Strong understanding of apparel and footwear construction and cost-engineering.
  • A deep desire to get to “root cause”; able to synthesize complex or diverse information, while using intuition and experience to complement data.
  • Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations.
  • Pushes beyond the obvious and is comfortable going into “unchartered” territory in setting direction for the team and organization.
  • An executive with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results; one who attracts top talent from outside the organization while developing strong teams within
  • Passion for the brand and team, respectful of what Under Armour has accomplished to date, and an underdog mindset with an intense will to win
  • Flexible and comfortable to roll-up your sleeves, and used to being hands-on.
  • An undeniable connection with our cultural values and work ethic.
  • Minimum of 15 years of relevant experience in a fast-paced, merchant and product-oriented, consumer-driven company.
  • MBA desirable, but not required.
  • Previous experience in a sports related industry or function.
  • Team Sports experience an added plus.
  • Proven experience leading a team of varying levels.
  • Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
  • Get job updates from Under Armour, Inc.
  • Under Armour (NYSE: UA) is a leading developer, marketer and distributor of branded performance products for men, women and youth.
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