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Analyst, Marketing Sciences, Media & Strategy

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&WellLouisville, KY
  • The Analyst learns how to apply data science to Research, Analysis, Communications, and Reporting to evaluate advertising performance.
  • Assists all &well accounts.
  • Major responsibilities include Campaign Reporting Analysis, providing insight on past campaign performance to influence new work.
  • We are looking for a cross-channel media analyst that excels at utilizing data to optimize campaigns while also understanding the ever-changing behavior of todays consumer.
  • This role will be hands-on in supporting numerous enterprise level campaigns.
  • If you love diving into the data to find incremental wins that drive campaign performance this is the pace to be!
  • Demonstrates foundational understanding of Research, Analysis, Communications, and Reporting.
  • Supports Strategy team on all size accounts.
  • Focus on surveys, competitive analysis, trend reports and observations.
  • Supports planning and brainstorming initiatives.
  • Collaborates with other teams, specifically Account and Media Planners as directed.
  • Creates thought leadership documents on platform/category/industry trends
  • Review data aggregations.
  • Manipulate/visualize data charts
  • Demonstrates proficient time management skills
  • Collaborate on marketing strategy development.
  • Coordinate, execute + analyze marketing campaigns on various channels, including but not limited to Digital and Traditional media.
  • Maintain understanding of fundamental marketing metrics and how they interact and influence one another.
  • Remain up to date with knowledge of client specific KPIs and general business information.
  • Work with Media Strategists to help ensure client campaigns goals/objectives are achieved.
  • Ownership of daily, weekly, and monthly reports and optimization recommendations across client list.
  • Successfully work across ad platforms and leverage excel and other measurement tools to optimize marketing campaigns.
  • Experience performing root-cause analysis to identify patterns in customer data and financial data, including retention metrics and subscriber acquisition.
  • 3-5 years of experience in marketing campaign analysis.
  • Agency experience is preferred.
  • Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects at once and meticulously follow process
  • Experience in Lead Generation Marketing is a plus
  • Business analytics experience particularly digital and web analytics considered an asset
  • Strategic thinker with proven ability to automate and find efficiencies
  • Data scripting languages - SQL, RPA, Python etc.
  • is a nice to have
  • Strong written, verbal, and visual communication
  • Proficient in Microsoft Excel and PowerPoint
  • Thrives under pressure and with time sensitive deliverables
  • &well is part of the OvareGroup, and formerly the healthcare & education division of Scoppechio.
  • Our headquarters is in Louisville, KY with offices throughout North America.
  • Our mission is to be a catalyst for connecting people with services & products that help them live better and healthier lives.
  • We exclusively serve health, wellness& education brands, with a daily focusondelivering quality, value and speed to our clients.

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