1. Researches, develops, and implements recruiting strategies for specific market segments.2. Develops prospects from current students, faculty, referral leads, conferences, educational fairs, career days, campus tours, or special events.3. Contacts prospective students to present information and/or explain available programs and services. Communicates with prospects about admission requirements, program offerings, curriculum, and/or basic financial aid information by various means of communication.4. Handles and processes inquiries timely and accurately.5. Provides assistance in completing application and enrollment documents.6. Conducts a holistic review of applicant files including evaluation of high school transcript, grades, curriculum and quality of high school, college transcripts, letters of recommendation, essay, extracurricular activities, and any other information pertinent to the application; makes admission decision and scholarship recommendations, and updates information in the University student database.7. Manages yield strategies for prospects and applicants. Collaborates with admissions colleagues, academic advisers, financial aid officers, and residential life personnel to create an effective yield team and ensure a smooth transition from inquiry to enrolled student status.8. Develops and maintains a network of relationships that will serve to increase enrollment, such as alumni, students, the business community, professional organizations, and student groups.9. Makes presentations on programs and admissions to groups to attract new students.10. Coordinates or participates in promotional activities, including conferences, educational fairs, career days, campus tours, or special events to present programs to prospective students.11. Serves in a public relations capacity at professional, civic, and business functions.12. Identifies main client groups and audiences, and determines the best way to communicate and engage audiences to elicit desired outcomes.13. Monitors industry statistics and follows trends in trade literature.14. Measures and assesses customer satisfaction.15. Forecasts and tracks marketing and enrollment trends, analyzing collected data.16. Prepares reports of activities and tracking of prospects' and suspects' inquiries, applications, and student outcomes up to and including enrollment.17. Serves on one or more committees as assigned.18. Manages travel expenses timely and accurately in accordance with established policies and procedures.19. Completes special projects as assigned.20. Performs other duties as assigned or required.
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