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FEATURED BLOG POSTS

• Brand Reputation 101

  People's initial perception of your organization is also known as your brand reputation. Your brand rep either encourages or discourages people from engaging with your company. This means the way people view your company will affect sales and even recruiting efforts.

• How to Build a Candidate Persona

  A candidate persona is a semi-fictional representation of your ideal candidate. Building a candidate persona is one of the best methods employers use to ensure their sourcing, recruiting, and hiring processes are focused. Knowing exactly what you're looking for streamlines everything and helps increase hiring confidence. So here's how to create a candidate persona and how to use it.

• What is Talent Mapping

  Every planner and recruiter knows that each strategic process requires a pre-strategic process. This is usually just the pre-planning phase of your master plan. Because hiring and recruiting involves many aspects of business (budgets, time, employees, planning, etc.), it is important to ask yourself a few questions to evaluate what resources you have to fulfill your hiring needs. These questions include:

• How to Practice Fair Chance Hiring for People With Criminal Records

  Usually when you think of your dream hire, you think of someone who is respectful, trustworthy, reliable, and has sound judgment, right? As you envision your ideal candidate with these qualities, the last person you think of is someone with a criminal record.

• 6 Common Mistakes to Avoid When Employer Branding

  Currently, job searchers are putting extra effort into researching employers. The information they find plays a major role in whether they will pursue an opportunity with you or look for jobs elsewhere. That is why it is now more important than ever to be proactive and intentional when showcasing your workforce and workplace culture. Having a well crafted employer branding strategy can help you strategize and influence your potential candidates so they see your business in the best light. But in order to do that, you should be aware of some of the most common mistakes that employers make.

• What Makes a Company a Great Place to Work

  After one too many after-hours emails, you’re on the hunt for a new gig. But what makes a company a great place to work? And how will you know when you find one? Finding a motivating, safe, and productive work environment is important for our mental and physical health. If you’re financially frustrated, creatively stuck, or just plain over it, it’s time to find a healthier workplace where you can flourish.