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Geller Properties

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LATEST BLOG POSTS

  • The Effects of Workplace Racism and Sexism

    One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?

  • Into the Heart of the Ukrainian-Russian Conflict

    The story of our US-Ukraine connection started when Kevin met Dave. Days away from quitting his last "real" job as a seafood plant manager, Kevin reconnected with a long-lost friend from high school. Little did he know, this long-lost friend was dating his soon-to-be business partner. After meeting Dave through their mutual connection, it didn't take long for the two to start bouncing business ideas off each other. The flow of creativity soon grew into a business partnership that has withstood the test of time.

  • Brand Reputation 101

    People's initial perception of your organization is also known as your brand reputation. Your brand rep either encourages or discourages people from engaging with your company. This means the way people view your company will affect sales and even recruiting efforts.

  • Recruiting in a Tight Market

    As a recruiter or employer, you know how much the economy affects your recruitment and retention efforts. You aren't just in competition with companies in your industry, but you are also fighting against inflation, recession, unemployment rates, and so much more.